When it comes to digital marketing, a crucial aspect for the imminent success of a website, business, or e-commerce store is the SEO strategy. Search Engine Optimization (SEO) is the actions and steps that improve the visibility of a web page or website in the search engine’s unpaid results. This is also known as organic or natural SEO.
SEO incorporates technical elements and creative elements that improve search engine ranking, boost traffic, and drive awareness. Let’s look at ways SEO helps drive business success online that can translate to real-time growth!
Traffic Potential
When your website, its pages, content, Meta data, and other elements are optimized for search engines like Google, Yahoo, and Bing, you will be awarded a higher ranking. Depending on the keywords used, your website or web pages may make it to the first page of search engine results. As a result, your visibility increases, which increases the potential of traffic.
Let’s say that you recently posted a blog on ‘How to Start a YouTube Channel’. Now practically speaking, your goal is to get this post on the first page of search engine results. Provided that you use the right keywords, Meta data and write a quality post, your post will stand out online and climb the search engine rankings ladder naturally.
Now when someone wants to start or know more about starting a YouTube channel, they will likely click on your link. If your content is relevant and exciting, expect the post to be shared on social media networks, which is widely regarded as the most qualitative measure of the success of a post. Over time, if you produce quality posts and optimize them for search engines, your website can leverage increased traffic and user activity, opening revenue-earning opportunities through advertisements and affiliate marketing.
Social Media SEO
Yes, even social networks today allow users to optimize their profiles and posts to improve their organic ranking in the newsfeed. However, in social media marketing, keywords include hashtags, which can be used on Facebook, Twitter, and Google+. Hence, combining keywords in social media can make your posts more visible in the newsfeed and increase their rankings in the search results of Facebook, Twitter, and other social media networks.
Social Media SEO allows your business to share content, products, services, polls, surveys, and more from your website. This further boosts website traffic and creates an integrated online presence that can help get more customers. For example, if you are running a flash sale, then sharing the link to the landing page on social networks can help drive more traffic to your website.
Search Engine Optimization is a fundamental aspect of digital marketing, and goes hand in hand with content marketing, video marketing, email marketing, and affiliate marketing strategies. Provided that you have a strong SEO strategy, your blog, website, or e-commerce store can capitalize on the potential of the internet!
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