According to the predictions for the retail ecommerce market, based on stats collected since 2009, we are seeing retail sales increase by 14.4%, which equals to approximately 10 billion dollars. In Australia, ecommerce sales have increased to 17.3% and account for more than 4% of the total retail sales. By the end of this year, this figure will rise by an additional 4.5%.

Based on these facts, by 2017, the world will see a double-digit increase and retail sales will increase to approximately 14.52%. This will stand for 5.6% of Australia’s retail sales. Today, Australia stands in the middle of the ecommerce market when compared to Asia-Pacific countries like India, Indonesia, China, Japan, and South Korea.

An interesting fact is that the highest number of customers for the ecommerce market in Australia are the second highest recorded in the Asia-Pacific region. EMarketer predicts that by the end of 2015, 79.4% of the total number of internet users in Australia will use ecommerce websites to purchase things. The leading country will likely be Japan, which may have approximately 82.0% internet users. Australia is a little further down the list, mainly because of its comparative population size of digital buyers.

However, investing in ecommerce businesses in Australia is a good idea because it has a crowded ecommerce market with international competitors. In fact, the country showed the highest number of retail customer visits during a week of study. Sites like eBay have also recorded the highest number of visitors, followed by Amazon, and then other ecommerce websites, like AliExpress.

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